Recent works
Location
Lagos, Nigeria
Industry
Sports Tech

Case study

Sports Reels

A platform built for football clubs, academies, and sports agents — helping teams find and invest in youth talent using real data, not gut feeling alone.

Visit app.sportsreels.org
Marketing websiteTeam dashboardAgent dashboardAI video analysisTransfer workflow20+ languagesAdmin panel

Sports scouting and transfers still run on scattered tools and manual work. Video lives in WhatsApp threads and Google Drive. Performance notes sit in spreadsheets. Agent conversations happen over email. Contracts get passed around as PDFs.

For Sports Reels, that meant:

  • No single source of truth. Player data, video, and transfer activity lived in different places.
  • Scouting was subjective. Clubs relied on watching footage manually, with no structured way to compare players.
  • Transfers were slow and messy. Interest, negotiation, and contracts were not connected in one workflow.
  • Global reach was hard. Teams and agents across different countries had no easy way to communicate in one platform.

They had a strong vision. What they needed was a product that could actually carry it: one place where a club could upload match footage, get meaningful analysis, list a player for transfer, and take that deal all the way to a signed contract. Agents needed the other side: discover talent, shortlist players, negotiate, and close.

We designed and built Sports Reels as a full two-sided platform: one experience for teams, one for agents, on a single product.

Marketing website

Convert visitors into sign-ups

A polished landing page that explains the product clearly: AI-powered scouting, data-driven recruitment, and a modern transfer marketplace.

Built to convert visitors into sign-ups, not just look good.

AI scoutingRecruitmentTransfer marketplace

Team dashboard

Clubs run their squad from one place

Clubs can manage their full squad, upload and tag match and training video, bulk-import players from spreadsheets, and create transfer pitches when they are ready to move a player on.

Squad managementVideo taggingBulk importTransfer pitches

Agent dashboard

Discover, shortlist, and close deals

Agents browse available players, filter by what they need, build shortlists, express interest, and track deals through every stage.

Player browseShortlistsInterest trackingDeal stages

AI video analysis

Structured insights from match footage

We integrated AI so uploaded footage gets real analysis: tactical fit, performance patterns, player tagging, and exportable PDF reports.

A scout can upload a match and get structured insights back, not just a video file sitting in a folder.

Tactical fitPerformance patternsPlayer taggingPDF reports

Transfer workflow

From interest to signed contract

Contracts and digital signatures, real-time communication between teams and agents, and video infrastructure to support uploads and playback across the platform.

Interest, negotiation, and contracts connected in one workflow instead of scattered across email and PDFs.

Digital signaturesReal-time chatVideo infrastructure

Global market

Built for clubs and agents worldwide

The platform supports 20+ languages, so a club in one country and an agent in another can use the same product without language being a blocker.

20+ languagesGlobal teamsCross-border deals

Admin & onboarding

Ready to scale beyond the first accounts

Role-based onboarding for teams and agents, Google sign-in, and an admin panel to manage users.

Role-based onboardingGoogle sign-inUser admin

From concept to a platform teams and agents can use

Sports Reels went from a concept to a working product. Not a slide deck, not a prototype, but a platform teams and agents can actually log into and use at app.sportsreels.org.